SuperOrdinary is a consumer brand accelerator that helps American and European brands expand their presence on marketplaces like Amazon, break into the Chinese market, and sell through social commerce.

Momofuku Goods is a company that produces and sells restaurant-grade pantry essentials such as Chili Crunches, air-dried noodles, sauces, and Seasoned Salts, available in over 3,500 stores nationwide.